Teaching

Teaching Experience

Masters Courses offered by my Chair at WFI – Ingolstadt School of Management, Catholic University of Eichstätt-Ingolstadt:

  • Innovation and Creativity (Summer Semester)
  • Consumer Psychology for a Better World (WFI Summer School)
  • From Idea to Commercialization (Winter Semester)
  • Consumer Psychology and Decision Making (Winter Semester)
  • Past, Present and Future of Entrepreneurship (Co-taught Seminar, Winter Semester)
  • Joint Seminar in Business and Psychology (Co-taught Seminar, Winter Semester)

Bachelors Course offered by my Chair at WFI – Ingolstadt School of Management, Catholic University of Eichstätt-Ingolstadt:

  • Brand Management: Building and Sustaining Powerful Product and Service Brands
  • Consumer Psychology
  • Innovation through Design for Digital Customer Experience and Sustainable Solutions

Visiting / Guest Professorships:

  • Nudging in Food Consumption, Masters Course (2019, 2020) at Toulouse Business School (TBS), Toulouse, France
  • Marketing Strategy, Masters Course (2020) at University of Bologna, Italy

2012-2017  Bachelors Course at WFI – Ingolstadt School of Management, Catholic University of Eichstätt-Ingolstadt (as Visiting Professor):

  • Brand Management: Building and Sustaining Powerful Product and Service Brands

2006-2018   Full-Time and Working Professional MBA Courses at Fisher College of Business, The Ohio State University:

  • Marketing Management (MBA Core Class)
  • Advertising Strategy and Management (MBA Elective)
  • Brand Management (MBA Elective)
  • Growth Strategies (MBA Elective)
  • Marketing Metrics (MBA Elective)
  • Marketing Global Lab (MBA Elective, with travel to Singapore, Germany)
  • Services Marketing (MBA Elective)
  • The Creativity Project (MBA Elective)

2006-2018   Executive Education Courses and Programs at Fisher College of Business, The Ohio State University:

  • Marketing Management
  • Growth Strategies
  • Brand Management
  • Voice-of-the Customer
  • Consumer Behavior
  • Marketing Metrics
  • Services Marketing
  • Non-Profit Marketing

2006-2018   Undergraduate Courses atFisher College of Business, The Ohio State University:

  • Marketing Projects (Capstone Course)
  • Global Marketing
  • Advertising Strategy and Management

Teaching Materials Developed

Authored a business case in collaboration with the CMO and the Marketing team of Bob Evans Restaurants, sponsored by the National Center for the Middle Market, “Bob Evans Restaurants: Pursuing Growth in Off-Premise Dining” (April 2018)

Authored a business case in collaboration with the CEO and CFO of IBP, sponsored by the National Center for the Middle Market, “Building the Next Phase of Growth at Installed Building Products” (April 2017)

Authored a business case in collaboration with the CEO and CMO of The Limited, sponsored by the National Center for the Middle Market, “Limitless Possibilities: Growth Strategies for The Limited” (April 2016)

Authored a business case in collaboration with the CEO of Caster Connection Inc., sponsored by the National Center for the Middle Market, “Casting a Wide Net: Choosing the Right Growth Strategy for Caster Connection.” (April 2015)

Authored an original case for classroom teaching, “Matsuya’s Entry into the U.S. Fast Food Market.” (January 2013)

Authored interactive, application-oriented tests and exercises for “Connect”, the digital module for the Advertising textbook, “Advertising and Promotion: An Integrated Marketing Communications Perspective, Belch and Belch (2011-2012)